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Chelsi Linderman

Content and Marketing Communications Expert | Senior/Director level experience | SaaS Marketing & Communications | Creative Strategist

Stamen •

Data Visualization for Education: When Asking Questions is the Answer

While you could say that visualizing data is like providing a window into your data, we at Stamen know it’s more like building a door. Sure, data visualization allows you to see some things, but the journey doesn’t really begin until you’ve walked in and figured out where you can go next. And creating these experiences in an educational context is the ultimate balancing act between telling a clear and compelling story, and allowing for open-ended exploration and the opportunities for learning th
Stamen •

Why Data Gaps Are Often the Missing Link for Data Stories

We live in a world awash with data. And, from every corner of that world, there continues to be a rallying cry demanding more accurate and complete data sets. Yet, even in well-designed and controlled studies, missing data occurs in almost all research and gathering.

We’ve been primarily conditioned to see such data gaps as problems. A quick search engine query with nearly any phrase containing “data gap” returns articles touting headlines like, “How to Identify and Fix Your Data Gaps” and “Fiv
Stamen •

Data Hierarchy Best Practices to Elevate Your Data Visualizations

At its very core, data visualization has two main components: representation and interaction.

Representation (or how data looks) is the process of rendering data on a screen, after analyzing the data, transforming the data, and determining the appropriate method of mapping that data to visuals. Interaction (or how data behaves) involves the dialogue between your data visualization and the users who explore it to uncover insights or data stories. How you organize your information shapes both exp
Stamen •

Why Discovery-Driven Data Visualization Prototyping is Essential

Non-governmental organizations (NGOs) collect and generate vast amounts of rich data. Those datasets hold power to help NGOs increase their reach by more clearly communicating their mission, vision, and results to a variety of key audiences, including funders, clients, beneficiaries, academics, the media, the public, and employees.

But as any NGO data scientist or communications director knows all too well, your data is only as compelling as the insights uncovered and the stories told from it.
The Data Layer: What Is It and Why Do I Need One? •

The Data Layer: What Is It and Why Do I Need One?

As more and more companies apply best practices in website tracking, the use of tag management systems and the data layer have become fairly widespread.

But while many websites that use tag management have a data layer by default, the extent to which companies utilize this data layer could still see some improvement.

For those who aren’t familiar with the data layer or are looking to better utilize this important resource, read on.

What Is the Data Layer? A Definition

Data Evangelist Justin
Web Analytics: The Good, The Bad, & The Ugly •

Web Analytics: The Good, The Bad, & The Ugly

That was the mind-numbing amount of storage in the latest and greatest computer onboard the Apollo spacecraft that put a man on the moon during the Space Race of the 1960s.

Think about that.

NASA’s best piece of computer equipment had 1,048,576 less times the storage space than the iPhone 6 in your back pocket.

Can your phone land you on the moon?

Even with over one million times more data capacity than that early computer, your phone cannot transport you to the moon and then back to earth’s
InsideSales •

C9 Named a 2015 "Cool Vendor in Tech Go-To-Market" By Gartner

SILICON SLOPES, UT — April 15, 2015 – C9 today announced it has been named in the Gartner, Inc. “Cool Vendors in Tech Go-to-Market, 2015” report by Todd Berkowitz, et al, published April 13, 2015. The report evaluates innovative new vendors, products and services that empower sales, marketing and channel practitioners at technology and service providers to improve effectiveness and productivity. Gartner, Inc. is the world’s leading information technology research and advisory company and offers
Data Inflation: A Hidden Danger for Your Analytics Data •

Data Inflation: A Hidden Danger for Your Analytics Data

Data inflation can destroy the integrity of your data—and perhaps your reputation. Consider this scenario.

Six months ago, your company rolled out a completely new version of your web app. Product management claims the rollout has been a great success, customer feedback has been positive, and they’re now pushing to sunset the old version.

As the analyst, you’ve been asked for a few reports including total visitor sessions for the new version vs. the old version over the last month. You dutiful
InsideSales •

The Great Executive Dial-Off of 2015

CEO Dave Elkington was lounging on one of the fancy couches he recently had installed in the XANT offices on Thursday afternoon.

It was a rare occurrence that signaled the calm before the storm.

Elkington was preparing to participate in The Great Executive Dial-Off, a challenge issued by the company’s sales development specialists who contact and qualify inbound leads.

Elkington and seven other senior executives strapped on headsets and accepted the throwdown.

“You’ve got 40 guys over here w
Lincoln Loop •

The 4-Point Guide to Winning Nonprofit Web Design

Your nonprofit organization’s website is the most crucial avenue for engaging your audiences and driving your mission-critical actions.

In this eBook, you will learn about the unspoken expectations of your online audience and discover the four most essential elements to consider in your nonprofit’s website design:
• The impact your NPO makes in the world

By considering examples from top-performing nonprofit websites, you’ll gain valuable insights into web design techniques you can begin using
Lincoln Loop •

Use This 5-Point Checklist to Evaluate Your New CMS

Evaluating a content management system (CMS) recently delivered to you can be challenging if you aren’t used to working in a CMS regularly. A solution can look good on the surface but be less than functional when you go to use it.

Creating an enterprise content management solution is a major initiative that requires substantial time and resources. Now that you have the keys to your brand new CMS in hand, how can you tell if you’ve truly bought the large-scale digital publishing vehicle you want
ScaleupXQ •

Access a B2B SaaS Guide for Scaling Sales Enablement

Developing a long-term sales strategy founded on strong product positioning and equipped for scalability will allow you to go to market with the right sales playbook. This will, in turn, allow you to accelerate your pipeline growth, verify your hypothetical ideal customer faster and establish the foundation of a repeatable sales engine.

But scaling sales is not just hiring and training a team. It also involves identifying the resources a team will need to effectively generate new business and n
Stamen •

How the Vast Spectrum of Data Fuels Your Data Visualization Project

One of the biggest myths about data visualization is that you have to have the “right” kind of data to tell compelling visual stories.

But, when data visualization only focuses on leveraging numerical facts, it becomes inherently limiting in ways that science, research and discovery were never meant to be.

Researchers and data visualization experts who explore data concepts through visual thinking are able to make the advancements in scientific communication and discovery our world most needs
ScaleupXQ •

Preserve the Human Connection As You Scale in B2B Sales Efforts

There’s an interesting duality in the B2B sales and buying process. Customers want efficiency and the ability to research and discover solutions on their own before talking with a sales rep. But, customers also appreciate personalized service and need to understand how a solution will meet their unique needs.

Similarly, B2B companies in the go-to-market phase prize efficiency as they balance the need to scale with their funding and resources. Automating parts of the sales journey has made it ea